When You Set "Smart" Ticket Prices, Everyone Wins!
No matter what type of event you're planning - FUNdraiser, community concert, dueling piano night at a bar/restaurant/venue, etc - setting "smart" ticket prices is the smart thing to do!
Smart ticket prices are when you give attendees a small discount when they purchase tickets in advance instead of at the door. Or - better yet - when you RAISE ticket prices for folks who DON'T purchase tickets in advance.}
When you lower your early bird ticket price, supporters will know they're helping your cause AND saving money! But how does this help you, you ask?
Giving folks a bit of a discount (anywhere from $5 - $20+ per ticket) when they buy tickets in advance helps you front load your sales AND gives you a better idea of what attendance numbers might look like overall.In turn, this helps you plan more accurately for food, seating, etc! 
Like we said at the top of this note: when you set smart ticket prices, everyone wins!!!