Instead of just inviting people who are already involved with your school or organization, invite EVERYONE!
Your "cold market" is anyone not currently involved with or supporting your school or organization. Not only will your attendance numbers generally be higher, there are other benefits as well!
Wouldn't it be nice to have some new volunteers? Opening up your fundraiser event to the general public gets your organization in front of new people who might not have heard of it otherwise. Once they attend your event and see how amazing your group is, chances are they will want to get involved!
❄️ Fundraisers are generally held to raise money to offset the cost of your program. When you only invite folks who are already participating in your program, it's not really offsetting the cost for them - it's asking them to pay, just in a different way. Getting your cold market involved takes that financial burden off families!
Love tips like these? When you book your FUNdraiser with Spanky Entertainment Dueling Pianos, we send you our comprehensive, timeline-based e-book that walks you step by step through putting on a FUN, PROFITABLE, and STRESS-FREE event filled with gems just like this one!